Why Facebook is still the best online tool to market your business...

A few great suggestions in this short article like "adjustable ads" and "Become a Fan" widgets:

http://www.smh.com.au/small-business/smallbiz-tech/why-facebook-is-still-the-best-online-tool-to-market-your-business-20100226-p798.html

How to Avoid the Social Media Panic

"The notion of getting into social media might seem overwhelming for any small business. Spending time upfront before launch to create a plan with goals that includes how to translate that social media presence into dollars will go a long way toward achieving success."

http://mashable.com/2010/01/22/business-social-media-panic/