Establishing a Strong Foundation for Mobile Content Strategy

http://blog.duoconsulting.com/2011/05/26/mobile-content-strategy/

Margot Bloomstein discusses content strategy as it relates to mobile channels, and the importance of a strong foundation when building a strategy of your very own.  In addition to her role as speaking guru, Margot is also the woman behind the independent brand and content strategy consultancy, Appropriate, Inc.

Get ideas in writing!

When you are rushed, it can be hard to sit down in front of a computer and think of something interesting to say to your social media followers.  There is also an art to limiting what you would like to say to the 140 character limit imposed by some social media networks.  There are ways to avoid getting stuck in front of the computer under the pressure to be brilliant on a daily basis.  Here are some tips to keep your ideas flowing and get your message across.

1.  Write Down Your Ideas This is very important.  When you get an idea about something to say, write it down.  You don’t have to complete the thought, simply make a note to spark your memory at a later time.  Some people do this with post-it notes and others will jot down time related ideas on a calendar or create tasks in a software application like Outlook or Google calendar.  These are all great techniques and create a great well you can go to when your ideas dry up. Write it down even if it is only half of an idea, you can always finish it later, but you might not have that chance if you don’t capture it to begin with.

The FYItag calendar is built in to the software and it is a great place to jot down your ideas.  Those ideas can grow into posts, campaigns or reminders that you can move around and perfect later.  Converting an idea in the FYItag calendar into a “post” is easy, and you can send it to all of your social media networks as soon as you are ready.

2.  Pictures and videoIt has been said that a picture is worth a thousand words.  This certainly comes in handy when you only have 140 characters to get your point across.  Another benefit with visual images is that your customers are more likely to click on a post that has a picture or video associated with it than one that is text only.  This doesn’t mean you have to have a fancy photo shoot when a new product comes in, or that you need expensive equipment.  If you are promoting a new product, pick up your mobile phone or digital camera and snap a picture or movie to include with your post.  Let the picture or video deliver the majority of your message.  Pictures of employees and regulars in your place of business can go a long way to making your communication more human and attract customers as a result.

Since we think it is great idea to include video and pictures FYItag makes it easy to add them to your social media posts.  We take care of the complexity of making sure that things like video go to YouTube, links are attached properly and pictures go in albums.  FYItag even lets you preview your video privately on YouTube before making it public. This is great because you can check the video for quality and make sure it is right before everyone else sees it. FYItag makes the video public at your scheduled publishing time. Start adding pictures and video to your social media presence and let us take care of the details.


http://fyitag.com/content/starting-out-social-media-your-business-part-4-ideas-and-power-pictures

Use Social Media for Inspiration

http://designreviver.com/inspiration/how-to-use-social-media-to-find-design-inspiration/

Why most companies won’t succeed at social media

June 5, 2011 By Richard 5 Comments

According to Extra Mile Research only 30% of marketers who conduct social media marketing have measurement and analysis strategy fully implemented.   The biggest complaint that I hear from people trying to implement social media is that they spend more time “selling” the strategy internally than actually thinking about what they need to do and getting a budget to measure their initiatives.
The worst thing that can happen to any interactive marketer is putting in a lot of effort to sell the organization on social media and then finally getting the thumbs up with a budget that limits the strategic plan.  This guarantees  failure and the resistance to say “see I told you so”   The strategy should always drive the budget the budget should never limit the strategy and when the latter happens you usually have made a really bad first impression with consumers who gave you one chance and are not willing to give you a second chance.






One of the biggest issues with social media marketing is the use of analytics.  It seems every day there is a new blog post about social mediasearch engine optimization or measurement tools but a tool is useless unless it’s in the hands of someone who knows how to use it.   Anyone can provide you with a lot of data,  but who within your organization is the lightening rod to leverage these analytics into actionable items that can help meet brand objectives ?  Those are the people that are all too often missing because they have to be good marketers and understand how to read analytics to get the organization excited about new opportunities.



There are way too many analytic solutions out there and not enough people to analyze the data and turn it into actionable data. Online social media analytics can only provide you with quantified data at a time when people want to be heard as individuals.  This means that you need someone who can read into the data and say “this is telling me…”.   Vanity metrics such as Facebook Likes and number of Twitter followers are not going to help your brand if those consumers don’t become customers.
Marketers spend way too much time trying to justify what they want to do and by the time they get around to doing it they are tired because they have talked about it for so long that it seems old and tired.  We need less time listening to social media experts and preparing Power Points and more time implementing.
Remember while your preparing Power Points to convince management that you need social media your competitors are leap frogging you and actually doing it.


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10 Tips for Posting on Your Brand’s Facebook Page

Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate. We also forget about EdgeRank — Facebook’s News Feed algorithm that helps display “relevant” stories...

http://mashable.com/2011/03/22/tips-brand-facebook-page/?utm_source=iphoneapp