http://blog.duoconsulting.com/2011/05/26/mobile-content-strategy/
Margot Bloomstein discusses content strategy as it relates to mobile channels, and the importance of a strong foundation when building a strategy of your very own. In addition to her role as speaking guru, Margot is also the woman behind the independent brand and content strategy consultancy, Appropriate, Inc.
Thursday, July 14, 2011
Tuesday, July 12, 2011
Get ideas in writing!
When you are rushed, it can be hard to sit down in front of a computer and think of something interesting to say to your social media followers. There is also an art to limiting what you would like to say to the 140 character limit imposed by some social media networks. There are ways to avoid getting stuck in front of the computer under the pressure to be brilliant on a daily basis. Here are some tips to keep your ideas flowing and get your message across.
1. Write Down Your Ideas This is very important. When you get an idea about something to say, write it down. You don’t have to complete the thought, simply make a note to spark your memory at a later time. Some people do this with post-it notes and others will jot down time related ideas on a calendar or create tasks in a software application like Outlook or Google calendar. These are all great techniques and create a great well you can go to when your ideas dry up. Write it down even if it is only half of an idea, you can always finish it later, but you might not have that chance if you don’t capture it to begin with.
The FYItag calendar is built in to the software and it is a great place to jot down your ideas. Those ideas can grow into posts, campaigns or reminders that you can move around and perfect later. Converting an idea in the FYItag calendar into a “post” is easy, and you can send it to all of your social media networks as soon as you are ready.
2. Pictures and videoIt has been said that a picture is worth a thousand words. This certainly comes in handy when you only have 140 characters to get your point across. Another benefit with visual images is that your customers are more likely to click on a post that has a picture or video associated with it than one that is text only. This doesn’t mean you have to have a fancy photo shoot when a new product comes in, or that you need expensive equipment. If you are promoting a new product, pick up your mobile phone or digital camera and snap a picture or movie to include with your post. Let the picture or video deliver the majority of your message. Pictures of employees and regulars in your place of business can go a long way to making your communication more human and attract customers as a result.
Since we think it is great idea to include video and pictures FYItag makes it easy to add them to your social media posts. We take care of the complexity of making sure that things like video go to YouTube, links are attached properly and pictures go in albums. FYItag even lets you preview your video privately on YouTube before making it public. This is great because you can check the video for quality and make sure it is right before everyone else sees it. FYItag makes the video public at your scheduled publishing time. Start adding pictures and video to your social media presence and let us take care of the details.
http://fyitag.com/content/starting-out-social-media-your-business-part-4-ideas-and-power-pictures
1. Write Down Your Ideas This is very important. When you get an idea about something to say, write it down. You don’t have to complete the thought, simply make a note to spark your memory at a later time. Some people do this with post-it notes and others will jot down time related ideas on a calendar or create tasks in a software application like Outlook or Google calendar. These are all great techniques and create a great well you can go to when your ideas dry up. Write it down even if it is only half of an idea, you can always finish it later, but you might not have that chance if you don’t capture it to begin with.
The FYItag calendar is built in to the software and it is a great place to jot down your ideas. Those ideas can grow into posts, campaigns or reminders that you can move around and perfect later. Converting an idea in the FYItag calendar into a “post” is easy, and you can send it to all of your social media networks as soon as you are ready.
2. Pictures and videoIt has been said that a picture is worth a thousand words. This certainly comes in handy when you only have 140 characters to get your point across. Another benefit with visual images is that your customers are more likely to click on a post that has a picture or video associated with it than one that is text only. This doesn’t mean you have to have a fancy photo shoot when a new product comes in, or that you need expensive equipment. If you are promoting a new product, pick up your mobile phone or digital camera and snap a picture or movie to include with your post. Let the picture or video deliver the majority of your message. Pictures of employees and regulars in your place of business can go a long way to making your communication more human and attract customers as a result.
Since we think it is great idea to include video and pictures FYItag makes it easy to add them to your social media posts. We take care of the complexity of making sure that things like video go to YouTube, links are attached properly and pictures go in albums. FYItag even lets you preview your video privately on YouTube before making it public. This is great because you can check the video for quality and make sure it is right before everyone else sees it. FYItag makes the video public at your scheduled publishing time. Start adding pictures and video to your social media presence and let us take care of the details.
http://fyitag.com/content/starting-out-social-media-your-business-part-4-ideas-and-power-pictures
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