Social media monitoring can be used to predict when product surges may occur
Some companies, such as electrical supplier RS Components, monitor search trends on their website to assess whether a certain type of component is beginning to become more popular with small orders - normally a sign that engineers may be working on prototypes which could lead to a big order down the line.
Other firms, particularly in fashion, monitor social networks to gain a handle on what is creating buzz - gaining early insight on products that may be about to face the Kate Middleton-effect.
http://www.bbc.co.uk/news/business-20668700
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